• Clean-up & Standardization of customer data from multiple sources & systems
• Customer record enrichment with missing information or socioeconomic data
• Development of a 360 degree customer view of the portfolio
To match new customer records with the existing portfolio based on embedded unification criteria
To facilitate customer data handling in view of the GDPR guidelines, covering:
• Customer Data modification
• Customer deletion
• Consent Management.
• Real time response to customer enquiries
• Select target groups based on business or channel
criteria
• Targeting only customers that have provided their consent (as per GDPR)
• Campaign message/text editor
• Automatic SMS and email dispatches
• Dynamic Reporting & MIS (tracking campaigns’ response)
AmplifyTM Campaign Management
Unify & Manage your Contacts
based on GDPR
Create a Notification with Rich Content Editor
Review, Test & Execute your Campaign
Monitor, Measure & Improve
the Results
Quantitative Benefits
Consistent tracking of customers’ interaction with the company
Increased cross-sell ratio
Resources saving from portfolio monitoring & campaign management
Quantitative Benefits
Enriched Customer Profile enabling more personalized communication
More efficient marketing campaigns execution
Comply the communication with your Customers according to the GDPR guidelines
Predefined templates to choose or upload new Content Rich text editor with multiple variables.
Review Look & Feel.
Testing Functionality always available.
Ability for external lists uploading to be used for targeting campaigns.
Monitor the results of your campaign email=open, click & bounded rate, sms = delivered, undelivered.
Promo Campaign results tracking Control group mechanism.